A logo is not a brand; it merely symbolizes it.
A good logo goes well beyond a pleasing design. It embodies an establishment's character. It's goods or services.
Its purpose.
A good logo is also uncomplicated, flexible and stays fresh.
To undertake a logo design, we must first learn the fundamentals of our customer's brand. What's the value proposition? What distinguishes them from their competition? Who is the target audience and how do we "push their buttons"? Economically? Emotionally? Playfully?
The logo design must also reflect the organization.
The people. Not just the ownership.
From the logo, we derive the corporate identity, stationery, presentation formats, document style sheets... everything that is public-facing. And with simple usage guidelines, we prevent the identity from becoming diluted by misuse.
Visit our logo gallery for samples.
For more about successful branding, click here.
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